“Igloo is dedicated to engaging a broader audience, inviting individuals from all walks of life rather than focusing solely on elite outdoors people. This approach sets Igloo apart in the market, highlighting its commitment to accessibility and community. By adopting a lighthearted and stylized approach, the campaign prioritizes the spirit of fun in its messaging. This strategy not only fosters a welcoming atmosphere but also resonates with diverse audiences, showcasing Igloo’s dedication to connection and creativity.”
Most cooler companies seem to market only to hardcore hunters, extreme athletes, and those who have watched every Joe Rogan episode twice. They think everyone needs a cooler that can survive Armageddon and the Apocalypse. Igloo is different - they’re for the people. When they asked us to create a new brand campaign for them, the direction was clear. Igloo is, and always has been, cooler. So we said it like we see it.
